In this episode of Defining Next, I sit down with Joyce Medeiros and Laura Texidor, the powerhouse duo behind Investrio—a platform designed to help women entrepreneurs take control of their finances and secure the funding they deserve.
We dive into their journey of launching Investrio, the challenges they’ve faced as fintech founders, and why they decided to pivot their focus toward solopreneurs. We’re talking about the gaps in financial access, the real struggles women founders face when securing funding, and how Investrio is bridging the divide.
Joyce and Laura share what it takes to build a user-first fintech platform, why community is at the heart of everything they do, and the importance of celebrating wins—big and small—as a founder.
If you’re a business owner who’s ever wondered how to make funding feel more accessible, or you just want to hear an inspiring story about women shaking up an industry—this episode is for you.
You can visit Investrio on social @investrio.io on TikTok and Instagram and www.investrio.io on the web!
In this episode:
02:54 The Evolution of Investrio: From Concept to Community
08:56 The Investrio App: Features and Benefits
11:37 Empowerment Through Financial Management
17:46 Building a Community of Women Entrepreneurs
24:16Celebrating Wins and Milestones
36:19 User-Centric Revolution in Financial Management
40:45 Building Community and Brand Identity
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/zayner/falling