In this episode, host Shelbi Jones is virtually joined by Tyshaia Earnest (@tyshaia), Marketing and Communications Manager for the Fifteen Percent Pledge. Tyshaia takes us through her journey from studying Fashion Merchandising at Kent State University to working for Nordstrom's buying team in Seattle. Now, she advocates for racial equity in retail through her role at the Pledge.

Tyshaia and the host dive deep into the Fifteen Percent Pledge, discussing the retailers who have committed to the cause and those who could be doing more to support Black-owned businesses.

The conversation wraps up with Tyshaia sharing her favorite Black-owned brands, highlighting the impact of conscious consumerism. This episode offers valuable insights into the fashion industry, corporate responsibility, and the power of supporting Black entrepreneurs.

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