In this episode of the DeFi Podcast, hosts Bill, JF, and Rhett sit down with Andrea Muttoni, President of Story Foundation, to explore how blockchain technology is revolutionizing intellectual property rights and creating the IP-Fi ecosystem.Andrea reveals how Story Protocol is tackling the $70 trillion IP market by making intellectual property programmable on blockchain.Key Topics:- Story Protocol's approach to programmable IP rights- The $70 trillion intellectual property market opportunity- IP-Fi: applying DeFi primitives to intellectual property- Music royalty tokenisation and yield generation- AI training rights and creator compensation- The emergence of community-built Hollywood-tier IP- Legal innovation through blockchain technologyWe also discuss Story's partnerships with Stability AI, the tokenisation of music royalties through projects like Aria Protocol, and how David Goyer's Emergence project is creating community-driven Hollywood-tier IP.Chapters: 00:19 Welcome Back to the DeFi Podcast00:54 Market Update: Traditional and Crypto Markets03:02 Conference Insights and Market Sentiments10:30 Ethereum Foundation's New Initiatives16:35 Introduction to Story Protocol23:07 The Future of IP on Blockchain29:59 Decentralized IP Attestation and Dispute Resolution31:02 Challenges and Solutions in IP Management31:52 AI's Role in IP and Content Creation33:45 The Future of IP and AI Collaboration38:53 Tokenizing Music Royalties and Beyond42:20 Exploring New IP Asset Classes49:34 Emergence: Community-Driven IP Creation51:43 Business Model and Future of Story Protocol54:09 Conclusion and Final ThoughtsFollow Story Foundation:Website: https://story.foundationTwitter: @StoryProtocolFollow the Hosts:@Bill_Tanyeri@JFSaine@RhettShippDisclaimer: Nothing discussed on this podcast constitutes financial advice. Please consult a professional investment advisor and do your own research before making any financial decisions.