In this episode of Deep: The Health Marketing Podcast, John Mangano is joined by Sara Hayes, SVP of Communities at Health Union. Sara oversees over 50 online health communities that connect patients with shared experiences, offering support, information, and inspiration in moments that matter most.

Together, they explore:

• The unique role online communities play in supporting patients with rare and chronic conditions.
• How anonymity and accessibility are changing the way people share and seek help.
• The surprising ways patients find purpose and advocacy through their health journeys.

Sara shares moving stories of lives changed, the delicate balance of privacy and connection, and insights every health marketer, patient, and caregiver should hear. This episode drives home why real connections matter more than ever.