Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.
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Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.
Scott Brinker - Deep Dive into Agile Marketing Podcast (Episode Twenty Six)
Deep Dive into Agile Marketing
24 minutes
1 month ago
Scott Brinker - Deep Dive into Agile Marketing Podcast (Episode Twenty Six)
In this episode of Deep Dive into Agile Marketing, host John Cass interviews Scott Brinker—martech pioneer and co-author of The New Automation Mindset. They explore how AI is reshaping agile marketing, enabling faster experimentation, smarter execution, and a renewed focus on marketing fundamentals.
Scott Brinker, dubbed the "godfather of martech" by AdAge, has been analyzing martech and its impact on marketing organizations for more than 17 years as the editor of the chiefmartec blog. Previously, he served as VP platform ecosystem at HubSpot, building their app partner program to over 2,000 technology partners. Before that he was co-founder and CTO of ion interactive, a pioneering no-code platform for creating interactive content. He authored the best-selling book Hacking Marketing and co-authored the recent best-seller The New Automation Mindset.
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Deep Dive into Agile Marketing
Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.
