Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.
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Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.
Ghassan Sultan of TECHNIA and Lydia Kirby of Bright Innovation - Episode Twelve
Deep Dive into Agile Marketing
23 minutes
4 years ago
Ghassan Sultan of TECHNIA and Lydia Kirby of Bright Innovation - Episode Twelve
For the second episode of 2021, John interviews Ghassan Sultan and Lydia Kirby about their agile marketing journey.
Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company.
Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes.
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Deep Dive into Agile Marketing
Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses a number of case studies all about agile marketing. Plus, the show's new feature, round ups featuring podcast stringers who talk about new highlights from the agile marketing community.
