Join John and Sarah on the White Rice Impact Podcast as they dive deep into the blueprint for building sustainable, resilient cities in Punjab. Drawing insights from the groundbreaking DREAMS initiative led by White Rice in collaboration with UNICEF and ADB, this episode explores how behavior change strategies transformed waste management and water conservation in Bahawalpur and Rawalpindi.

Discover the behind-the-scenes stories, real-world results, and community-driven solutions. From household-level actions to city-wide impacts. Learn how psychology, sociology, and environmental factors were leveraged to shift mindsets, create tangible outcomes, and ignite collective responsibility.

Whether you're passionate about sustainability, behaviour change, or urban resilience, this episode provides practical insights and inspiring examples on how Punjab is scaling sustainable living for future generations.

Tune in and be part of shaping cleaner, greener, and smarter cities.