In episode 143 of Deep Cuts Live, host Antoine Reid has a conversation with Juan Lugo, founder of Don Doroteo Cigars. Juan comes from a four-generation tobacco growing family, though he did not immediately get into the tobacco business right away. Instead, he served in the military and worked in Silicon Valley where he learned a lot about what it takes to make a startup successful. Taking what he had learned in the past, Juan set out to honor his family's tradition in tobacco and later launched his own premium cigar brand, Don Doroteo, in 2022.  Hear more about Juan's experiences in the cigar industry and how he's built his brand in record time. This is a great podcast for anyone who is thinking about starting a new business today but fears making a mistake that could be costly and prevent their business from flourishing in the future.