Proving SEO Value in the AI Era

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Deeep Dive: Marketing Insights Unplugged

Ivan Mathews

45 episodes

1 week ago

The Deeep Dive your go-to podcast for everything digital marketing. Whether you're a marketer, entrepreneur, freelancer, or business owner, this show brings you the latest insights, strategies, and trends from the fast-paced world of online marketing. Each episode dives deep into core topics like SEO (Search Engine Optimization), website performance and UX, pay-per-click advertising (PPC), social media strategy, AI-powered marketing tools, and emerging digital trends. Topics covered SEO, website, PPC, Social Media, AI, Digital Marketing Trends

Marketing

Business

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All content for Deeep Dive: Marketing Insights Unplugged is the property of Ivan Mathews and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Proving SEO Value in the AI Era

Deeep Dive: Marketing Insights Unplugged

43 minutes 49 seconds

3 months ago

Proving SEO Value in the AI Era

The podcast primarily focuses on Search Engine Optimization (SEO) in the age of Artificial Intelligence (AI), emphasizing a shift from traditional ranking metrics to AI-focused visibility. It outlines five key ways to demonstrate SEO value: monitoring AI Overviews, tracking AI brand mentions and citations, analyzing branded searches, and leveraging AI Mode metrics in Google Search Console and Google Analytics 4. The text stresses the importance of adapting SEO strategies to ensure content is visible and reputable across AI-powered platforms like ChatGPT, Perplexity, and Google's AI offerings, highlighting that the landscape has evolved beyond merely appearing on the first page of Google. Ultimately, it aims to equip marketers and brands with methods to prove the return on investment (ROI) of their SEO efforts in this evolving digital environment.