This podcast provides a comprehensive overview of Generative Engine Optimization (GEO), an evolving digital marketing strategy designed to ensure content visibility within AI-driven search environments like ChatGPT, Perplexity AI, and Google's AI Overviews. These articles consistently distinguish GEO from traditional Search Engine Optimization (SEO) by explaining that SEO aims for high search rankings, while GEO focuses on getting content cited and synthesized within AI-generated responses. Key strategies for effective GEO include optimizing for Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles, ensuring content is well-structured and uses clear headings, and leveraging multimedia and data/statistics to enhance credibility. The sources also examine how different AI models prioritize various source types, noting that models like ChatGPT favor established authorities while Google's engines incorporate more blogs and user-generated content like Reddit. Ultimately, the consensus is that GEO is an essential evolution of SEO necessary for brands to maintain relevance and visibility as search behavior shifts toward conversational, AI-generated answers.