A significant shift in the SEO landscape where traditional rankings and impressions are becoming obsolete due to the rise of AI-generated answers from platforms like AI Overviews and ChatGPT. The webinar aims to equip marketing professionals, SEO strategists, and content teams with data-backed insights, a proven framework, and purpose-built content strategies for achieving visibility and success in this new era of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Both sources emphasize the urgency for brands to adapt their strategies to avoid becoming invisible in AI search results, offering a practical playbook for those seeking to lead in this evolving digital environment.