AI Impact on Publishing, Search, and User Behavior

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Deeep Dive: Marketing Insights Unplugged

Ivan Mathews

46 episodes

2 days ago

The Deeep Dive your go-to podcast for everything digital marketing. Whether you're a marketer, entrepreneur, freelancer, or business owner, this show brings you the latest insights, strategies, and trends from the fast-paced world of online marketing. Each episode dives deep into core topics like SEO (Search Engine Optimization), website performance and UX, pay-per-click advertising (PPC), social media strategy, AI-powered marketing tools, and emerging digital trends. Topics covered SEO, website, PPC, Social Media, AI, Digital Marketing Trends

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All content for Deeep Dive: Marketing Insights Unplugged is the property of Ivan Mathews and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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AI Impact on Publishing, Search, and User Behavior

Deeep Dive: Marketing Insights Unplugged

32 minutes 11 seconds

1 month ago

AI Impact on Publishing, Search, and User Behavior

AI scraping is breaking the web’s economy. In this episode of Deeep Dive, we unpack the shocking economics of AI data harvesting, plummeting CTRs from Google’s AI Overviews, and why “clicks” are no longer the measure of success.

Learn how to survive the shift to the visibility economy — where trust, brand strength, and strategic content structure decide who gets seen and who disappears.

🎙️ Hosted by Ivan Mathews
#AISEO #DigitalMarketing #SearchStrategy #Podcast #SEOTips #AIMarketing #VisibilityEconomy #Publishers #LLMs #DeeepDive