In today's episode of Deconstructing the Narrative, we are joined by Tamira Wells, who shares the story of her current efforts to breathe new life into a long-time, family owned business. The years of the 90's were a time of innovation for the creative industry, and this just happened to be the time New Heritage was born. Childhood sweethearts and designers by profession, Tamira's aunt and uncle spent their years growing New Heritage from the ground up, surrounded by influences such as Michael Kors and Isaac Mizrahi. Appearing on many familiar faces such as Will Smith on The Fresh Prince of Bel Air, New Heritage truly was a cultural marker of its time. In present day, Tamira has taken over the business as a way to pay homage to her aunt and uncle. During today's interview, Tamira unpacks her journey thus far as she works tirelessly to do whatever it takes to keep the family tradition alive.
Connect with Tamira Wells
NH Instagram - https://www.instagram.com/thenewheritagebrand
Tamira's Personal Instagram - https://www.instagram.com/canusaypurple
New Heritage Website - https://www.newheritagebrand.com
In this series titled “Deconstructing the Narrative,” SADA Collective is conducting interviews with a plethora of artists from various niches within the creative industry in order to learn more about how they navigate being a creative in today's society. More importantly, we will be dissecting the dynamic narratives behind each of our guests as we firmly believe that this is what distinguishes every artist and makes them unique. Our ultimate goal is to inspire YOU to stay motivated and keep creating as together, we navigate through this multi-faceted industry and toward our creative ambitions.⠀
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Text us ►► +1 (310) 388-9808
Want to be our next guest? ►► http://bit.ly/sadainterview
