Digital transformation in the built environment is often synonymous with complexity, slow adoption, and misaligned expectations. But what happens when an architect breaks the mould and embraces innovation from the ground up? In this episode of Deconstructing Digital, we're joined by Pierre Saunal - architect and co-founder, of airc.digital - to unpack the practical, painful, and powerful journey of digitalising Building Information Modelling (BIM). Drawing on years of hands-on experience across design and delivery, Pierre shares what he’s learned about improving workflows, simplifying scan-to-BIM processes, and turning raw site data into structured, usable information. This conversation offers clarity, challenge, and a fresh perspective on what BIM can be when it works.