JTBD + StoryBrand: What Marketing And Product Leaders Can Learn From These Powerful Frameworks

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Decoding Story-Based Marketing Podcast

Decoded Strategies

20 episodes

1 day ago

Too many brands fail to reach their marketing potential, but that doesn't have to be your story! Join story-based marketing experts Annie and Kristin as they unpack clear and helpful strategies to build killer messaging that will help you reach your marketing goals. https://decodedstrategies.com/

Marketing

Business

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Marketing

Business

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JTBD + StoryBrand: What Marketing And Product Leaders Can Learn From These Powerful Frameworks

Decoding Story-Based Marketing Podcast

20 minutes 14 seconds

1 year ago

JTBD + StoryBrand: What Marketing And Product Leaders Can Learn From These Powerful Frameworks

Welcome to Season 2 of The Decoding Story-Based Marketing Podcast! We’re excited to have Ben Handzo, Principal at Setpiece Product Consulting, join us this season as we bring you intriguing conversations to help you reach your marketing potential.

In today’s episode, we’re talking about Jobs To Be Done and Storybrand and what go-to-market leaders can learn from these powerful frameworks. We also talk about what TV shows we’re currently loving!

decodedstrategies.com

https://www.setpiece.co/