#7 - What our favorite villains can teach us about messaging

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Decoding Story-Based Marketing Podcast

Decoded Strategies

20 episodes

1 week ago

Too many brands fail to reach their marketing potential, but that doesn't have to be your story! Join story-based marketing experts Annie and Kristin as they unpack clear and helpful strategies to build killer messaging that will help you reach your marketing goals. https://decodedstrategies.com/

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Marketing

Business

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#7 - What our favorite villains can teach us about messaging

Decoding Story-Based Marketing Podcast

28 minutes 53 seconds

1 year ago

#7 - What our favorite villains can teach us about messaging

Let's be honest - we all find a great villain compelling. But why? What is it about the bad guy in a story that tends to draw us in? And what can we learn from the villain in a story about how to strengthen our messaging for our brand?

In today's episode Kristin, Annie and Bo discuss why naming the problem your customers face is critical, and how villains can help us in that process!