One of the most helpful tools in systemic therapy is identifying primary and secondary goals. Otherwise we get hypnotised by words.
I say I want to run a marathon but I smoke, eat pizza and don't even wear running shoes? Maybe I'm not a hypocrite, but maybe my primary goal is to do nothing whilst claiming I want to do sport, so I can feel better about myself.
That's with an individual.
But introduce another person in a relationship. They say they want a loving relationship but they start conflict at the worst possible moments? Maybe that's because it's the easiest way to extract energy from you. And if they didn't say that they want a loving relationship, you'd leave?