My guest for this episode is Sumit Ajwani, founder and executive producer at Makers, a collective of producers who bring together designers, musicians, writers, developers, film makers, directors, and many other creators to make anything. From movies and experiential installations, to animation and digital campaigns, Sumit and his industry experts embrace the challenge of answering the uncommon ask for global brands.
The vision Sumit developed for Makers is a complete rewrite of the creative and production process in the marketing industry. Makers flips the model by replacing the entire edifice with one person: a Producer. A Producer works with a client to identify exactly what they need. With the Producer and Client working together, they bring the right specialists they need at the right moment to bring a creative idea to life. In this model, the Producer becomes the entrepreneur and the work becomes human-centric.
Sumit’s disruptive model, in less than 5 years, has seen Makers grow from 2 people to 50+ producers in Toronto, LA and New York, making it the largest collective of Producers in North America.
Makers has become a force in Canada and an emerging force on the world stage, tackling that which seems impossible, using collaboration and unconventional thinking to conceive, execute, and deliver projects for clients as diverse as WWF-Canada, Amazon Prime, and Habitat for Humanity.
Here's the link to the BMW M5 Bullet Commercial discussed in the episode: https://youtu.be/ZDuxWGHA-Z4
You can find Sumit at:
I’d love to hear your feedback or any questions….or suggestions you may have.
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