Meet Rachel Wu, Senior Manager of Technical Support at Iterable. With over a decade of experience, she's navigated everything from software engineering to retail sales before landing in customer support. Her journey may seem unconventional, but it’s this blend of skills that makes her a standout in the field.

In the video, Rachel dives deep into the essence of customer support - how it's all about solving problems, building relationships, and keeping things personal. She highlights the importance of premier support, where agents become more than just problem solvers. They’re partners who deeply understand customers' businesses, making interactions more seamless.