How 100 fake reviews nearly ruined my business

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DECODE the digital world with Hoole.co

Hoole Marketing

15 episodes

1 week ago

Breaking down marketing, branding, and digital trends for real estate industry professionals. Join Melanie, Danielle, Frank, Bart and real estate industry guests as they discuss and decode ways to grow your real estate brand and attract clients using the best tools and channels in digital media today. Visit Hoole.co to learn more.

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How 100 fake reviews nearly ruined my business

DECODE the digital world with Hoole.co

28 minutes 4 seconds

2 months ago

How 100 fake reviews nearly ruined my business

In this Decode episode, Danielle and I are joined by Melissa Hickson, award-winning owner of Prime Residential Property Management in Melbourne.

Melissa shares a shocking story about her Google Reviews. One that saw her 4.9-star rating drop in a number of days when over 100 one-star reviews were posted by a spammer. It's the digital version of a home invasion. You'll hear how this ambush shook her to the core, required a significant amount of time and effort to rectify, and impacted her business.

Melissa explains why you should never take your Google reviews for granted, and how to proactively build a client review strategy that protects your reputation.