How Do You Build an Empire in a Market Where No One Cares About Brands?

Paint is just paint—interchangeable, forgettable. And yet, Asian Paints has been the unshaken leader of this market for over fifty years, owning more than half of the whole market!

How did a group of young paint distributors take on international giants — Berger and Nerolac—and win? How did they turn a commodity into an unshakable empire?

And is this proverbial empire finally facing a real threat?

Join us as we decode the extraordinary story of Asian Paints.