The Gen Z Compass: How to Beat Decision Fatigue & Choose with Purpose (ft. Holly Smith)
Gen Z is growing up in a world of hyper-choice—and it’s exhausting. In this episode of Decisions That Count, neuroscientist Dr. Shawn Watson and Biotech CMO Michelle O’Brien sit down with Holly Smith (impact investing + financial activism) to unpack why modern life overloads the brain—and how to reclaim clarity. We dig into the physiology of decision fatigue, a practical “three currencies” framework (time, energy, money), and value-aligned choices you can actually use today.
If you’re a student, founder, leader, athlete, creator—or simply someone who wants more mental clarity, focus, and intentional living—this conversation blends neuroscience (Science) with human purpose (Soul) to help you make every decision count.
What you'll learn:
Why Gen Z hits decision paralysis: endless options + “save the world” pressure
Decision fatigue is physiological, not a personal failing—and how to spot it
The Three Currencies framework (time, energy, money) for smarter choices
How to align decisions with personal values (and why that’s the first step)
Conscious consumption of social, media, money, and even daily routines
Practical resets to reduce overwhelm: simplify options, set boundaries, protect your best decisions for what matters most
Chapters:
00:00 Introduction
13:35 The Three Currencies of Decision Making
19:44 Values-Driven Choices and Generational Gaps
27:29 Defining Work and Life Balance
28:27 Generational Perspectives on Career Building
29:54 Understanding Quiet Quitting
31:22 Intergenerational Work Dynamics
32:20 Navigating Technology and Decision Making
35:09 The Impact of Decision Fatigue
41:24 Burnout and Decision Paralysis
46:04 Recognizing Decision Fatigue as a Collective Issue
50:19 Reassessing Decision-Making Priorities
Holly Smith — Gen Z voice in impact investing, sustainable development, financial activism, and volunteering (CFA UK Certificate in Impact Investing). Connect: https://www.linkedin.com/in/hollysmith0/
Decisions That Count helps you master the science of decision-making to overcome decision fatigue and reach peak performance.
Hosts:
Dr. Shawn Watson – Neuroscientist & Founder Michelle O’Brien – Marketer, Mum, Marathon Runner👇 Let’s Continue the Conversation What resonated most with you? Have you experienced decision fatigue in your role? Drop your thoughts in the comments and let us know how you manage high-pressure choices.
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