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Decisions That Count
Decisions That Count
35 episodes
1 day ago
Unravel the science of impactful decision-making with neuroscientist Dr. Shawn Watson and Biotech CMO Michelle O'Brien. Combat decision fatigue and cognitive overload, gaining practical strategies for clarity, conviction, and focus in business, leadership, athletics, and daily life. Empowering you to make decisions that truly count.
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Unravel the science of impactful decision-making with neuroscientist Dr. Shawn Watson and Biotech CMO Michelle O'Brien. Combat decision fatigue and cognitive overload, gaining practical strategies for clarity, conviction, and focus in business, leadership, athletics, and daily life. Empowering you to make decisions that truly count.
Show more...
Health & Fitness
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21. The Cost of Not Making a Decision: With Behavioural Scientist Penny Locaso
Decisions That Count
57 minutes 41 seconds
4 months ago
21. The Cost of Not Making a Decision: With Behavioural Scientist Penny Locaso

Is Your Silence Sabotaging Your Success? - Penny Locaso on Fear, Leadership & Decision Fatigue

Are you holding back from making a decision that could change everything?

In this powerful episode of Decisions That Count, neuroscientist Dr. Shawn Watson and co-host Michelle O’Brien sit down with behavioral scientist, leadership coach, and founder of HackingHappy.co, Penny Locaso, to explore the hidden cost of inaction—especially for ambitious women navigating fear, self-doubt, and societal expectations.

We unpack the science behind decision fatigue, the authority gap, and why so many high-achieving women struggle to label themselves as experts—even when they’ve earned it. Penny shares her groundbreaking Intentional Adaptability® framework, insights on overcoming imposter syndrome, and practical strategies to break free from fear-based non-decisions that silently sabotage success.

Whether you're a leader, entrepreneur, parent, or simply someone battling the mental load of modern life, this conversation offers deep insights and actionable tools to help you reclaim your voice, your impact, and your decision-making power.

🔍 Key Topics:

  • The psychology of fear and non-decision

  • How internalized conditioning silences expertise

  • Why inaction drains mental energy

  • Gender dynamics in leadership and pitching

  • Building resilience and reclaiming expert authority

  • Practical mindfulness and brain-optimization tools

🎯 You’ll learn:

  • Why not deciding is a decision

  • How to dismantle the “ick” factor around expertise

  • The science behind decision fatigue—and how to overcome it

  • Simple ways to reset your brain and take intentional action

  • How to create inclusive environments that empower women to thrive

📌 Timestamps:

00:00 Introduction

05:52 Conditioning and Gender Dynamics

09:06 – Gender Gap in Leadership

18:02 – Empowerment & Resilience

33:38 – Mindfulness & Brain Resets

46:13 – Disrupting Autopilot Thinking

56:04 – Penny’s Top 3 Takeaways

✨ Guest: Penny Locaso Behavioral Scientist | Leadership Coach | Creator of the Intentional Adaptability® framework 🔗 Explore More from Penny Locaso:
🌐 Website: https://hackinghappy.co💼 LinkedIn: https://www.linkedin.com/in/pennylocaso📄 Expert Checklist: https://app.hackinghappy.co/howtobecomeanexpertchecklist📚 HBR Article on VC Bias: https://hbr.org/2017/06/male-and-female-entrepreneurs-get-asked-different-questions-by-vcs-and-it-affects-how-much-funding-they-get
🎧 Hidden Figures Podcast Series: https://hackinghappy.kartra.com/page/hiddenfigures

👥 Hosts: Dr. Shawn Watson – Neuroscientist & Founder Michelle O’Brien – Marketer, Mum, Marathon Runner

🚀 Keep Your Brain in Peak Gear - Subscribe for weekly episodes packed with actionable neuroscience, follow us on your favorite platform, and share this episode with someone who can’t afford another autopilot mistake.

🧠 Hosted by neuroscientist Dr. Shawn Watson and marketer-mum-marathoner Michelle, Decisions That Count explores how science-backed insights can help you overcome decision fatigue and unlock peak performance.

🎧 Listen & Subscribe:

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📱 Follow us on Social Media:

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💡 If you found this episode helpful, like, comment, and subscribe. Share it with someone who could use a reset on how they make decisions. Let’s build better brains together—one choice at a time.

Your decisions shape your life. Make every decision count.

📣 Ready to step into your expertise? Share this episode with a woman you admire—and call her what she is: an expert. 💡 #DecisionsThatCount #DecisionFatigue #Leadership #WomenInLeadership #PennyLocaso #Expertise #Empowerment #Mindfulness #MentalLoad #Neuroscience #CognitivePerformance #IntentionalAdaptability #AuthorityGap

Decisions That Count
Unravel the science of impactful decision-making with neuroscientist Dr. Shawn Watson and Biotech CMO Michelle O'Brien. Combat decision fatigue and cognitive overload, gaining practical strategies for clarity, conviction, and focus in business, leadership, athletics, and daily life. Empowering you to make decisions that truly count.