What if everything you’ve been told about success is actually holding you back?
In this episode of The Ugly Phase, I sit down with Nicole Gueorguieva, a holistic well-being and productivity coach, to talk about breaking free from hustle culture, redefining success, and building a career that doesn’t come at the cost of your mental health.
Nicole’s journey—from corporate climbing to startup burnout to rebuilding her life and business on her own terms—is something so many of us can relate to. If you’ve ever felt stuck in a cycle of overwork, guilt, and burnout, this conversation will make you rethink everything.
What You’ll Learn in This Episode:
Why hustle culture is so addictive—and how to break free from it
How Nicole went from corporate HR to startup burnout to coaching women on sustainable success
The signs of a dysregulated nervous system and how to heal from chronic stress
Why productivity doesn’t mean pushing harder—it means working smarter and honoring your energy
How to let go of the “all-or-nothing” mindset and actually stick to good habits
Memorable Moments:
“Burnout isn’t just about how much you work—it’s about the misalignment between what you do and who you are.”
“We glorify overworking, but at what cost? Joy, rest, and balance are just as important as achievement.”
“If success costs you your well-being, is it really success?”
Homework for Listeners:
Joy Challenge: Do one thing this week just for fun—no productivity, no end goal, just pure enjoyment.
Narrative Awareness: Next time something stressful happens, pause and notice what story you’re telling yourself about it. Is it helping you or holding you back?
This episode is for high achievers, recovering hustlers, and anyone looking to redefine what success truly means.
What’s one thing hustle culture has made you believe that you now question? Let’s talk.
--------------------------------------------------------------------
Where to Find Nicole:
Instagram: @soulfullynicole_
LinkedIn: https://www.linkedin.com/in/nicole-gueorguieva/
Follow me on IG @olyagrovelofficial
LinkedIn: https://www.linkedin.com/in/olya-grovel-ryabinina/
Youtube: https://www.youtube.com/@TheUglyPhase
Website: https://olyagrovel.com/