At the Consensus 2025 conference in Toronto, I discovered something unexpected: Enron - yes that Enron - the infamous energy company that collapsed in 2001 is being revitalized with a mission to solve America's energy crisis.
Connor Gaydos, best known for creating the viral "Birds Aren't Real" movement, shares his vision for transforming the disgraced Enron brand into a trusted energy provider focused on transparency, community, and innovative solutions to fix the electrical grid.
With energy and Web3 investors, he shares his vision and journey to date, with a little bit of token malfeasance he discovered along the way.
0:00 - Consensus 2025 recap
3:01 - Meet Connor Gaydos, the new CEO of Enron
5:47 - Lessons learned from "Birds Aren't Real" and memetic marketing
8:46 - Enron's mission to fix America's energy crisis
11:12 - Innovative battery solutions to address peak energy demands
14:00 - How Web3 and community tokens fit into Enron's strategy
17:15 - Building trust with a historically distrusted brand
21:22 - The "Egg" - Enron's micro-nuclear reactor concept
24:28 - Taking on entrenched energy monopolies
29:46 - Building community through internship programs
31:31 - Lessons from cryptocurrency setbacks
33:34 - Enron's six-month roadmap to enter the Texas energy market
Connor explains how he's using memetic marketing to raise awareness about energy issues while building a legitimate business focused on battery storage, retail energy provision, and eventually micro-nuclear technology.
By attracting attention through the infamous Enron brand, he hopes to challenge the status quo in an industry that has lacked innovation and customer focus.
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