Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.
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Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.
Your Competitors All Sound the Same (Here's How to Be Different)
Death to the Corporate Video
12 minutes 42 seconds
10 months ago
Your Competitors All Sound the Same (Here's How to Be Different)
In this first episode of 2025, Guy Bauer tackles a common but critical mistake B2B marketers make: focusing too much on product differentiation when most products are fundamentally similar. He explains why emotional connection and audience engagement are more powerful than product features, using compelling examples from major brands to illustrate how prioritizing entertainment over product messaging can lead to more effective marketing.
Death to the Corporate Video
Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.
