Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.
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Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.
Why B2B marketers need AI — and a firm hand on the wheel
Death to the Corporate Video
13 minutes 36 seconds
6 months ago
Why B2B marketers need AI — and a firm hand on the wheel
In this episode of Death to the Corporate Video, host Guy Bauer dives headfirst into the present (not future!) impact of AI on marketing, creativity, and daily work. Guy shares his candid thoughts on how artificial intelligence is transforming the way we create — not by replacing human thinking, but by revolutionizing execution.
He draws personal parallels from his own life, from early parenting lessons to a long-dreamed Star Wars parody he finally brought to life using AI tools. Guy unpacks why AI is still just a tool, why your creative gut is irreplaceable, and how marketers and creatives can (and should) harness AI’s power today without surrendering control.
If you’re wondering where we are on the AI adoption curve — and how to stay human in the process — this episode is for you.
Death to the Corporate Video
Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.
