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Show Notes:

• Amazon's business strategies in 2002. 0:00

  • Amazon in 2002: Personalized, tech-driven shopping experience with deep selection and real-time customer reviews.

• Amazon's approach to offering low prices and high-quality customer experience. 1:18

  • Amazon transforms customer experience costs into fixed expenses, improving efficiency and lowering prices.

• Amazon's product selection, pricing, and customer satisfaction. 2:57

  • Amazon has increased selection, lowered prices, and improved customer satisfaction.

• Book prices in major superstores. 4:55

  • Book superstores' best-selling titles were found to be 23% cheaper at Amazon.com.

• Amazon's financial performance and customer satisfaction. 6:27

  • Bezos highlights Amazon's focus on customer satisfaction and financial growth in annual letter to shareholders.