"When you bring together design, technology and media, maybe you can start thinking about the human experience and how we can make it better. It can’t be done in isolation.”
“We were caught off-guard in this moment, and it tells us: ‘here are the gaps’.”
“We need to constantly re-imagine, re-frame and re-shape… and therefore respond and resolve."
“Design is in the space of creating brands, changing behaviours, creating movements. A lot of that is possible by design.”
"We want to spread design as a way of feeling, thinking and doing things.”
“I’m a big believer in dreaming.”
“Complex ideas can be explained simply when you create the right environment.”
“Dear Future, I’m ready… to release the past, remain ever-present, resolve the future, be sensitive, sensible and sensational.”
ABOUT SONIA
Sonia Manchanda is Founding Partner at Spread Design and Innovation. Building expertise at tremendous speed in design, media and technology.
She has a stellar reputation in building creative organisations and leading transdisciplinary project teams on massive transformational projects for governments and industry nationally and globally.
Including the highly recognised Open Innovation and Design Strategy Project Dream:in
More recently, she has designed the Design Barn from the ground up. It is India’s first independent Design Center, which bridges the design and innovation gap.
Her intent is to spread design as a way to sense the shifts, to respond with creativity, optimism and imagination.
Sonia is a graduate of the National Institute of Design, Ahmedabad. She is a member of the CII Design Council, a Governing Council Member of the incubator Forge, and a trustee at
Nityegram, the only ‘dance village’ in the world.