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Dear Corporate... Love Stores | Engaging Retail Employees
CATO Creative
17 episodes
1 week ago
The podcast retail executives need to hear but rarely do. Hosted by CATO Creative's retail consultant Bekki Cait, and veteran store leader Matt Copeland, each episode brings you the unfiltered truth about what's really happening in your stores. Through candid conversations, they bridge the growing disconnect between corporate offices and frontlines—revealing why your best initiatives fail, what your teams actually need, and how to transform frustration into results. This is your unvarnished window into the realities that engagement surveys and sanitized store visits never show you.
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Management
Business
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All content for Dear Corporate... Love Stores | Engaging Retail Employees is the property of CATO Creative and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The podcast retail executives need to hear but rarely do. Hosted by CATO Creative's retail consultant Bekki Cait, and veteran store leader Matt Copeland, each episode brings you the unfiltered truth about what's really happening in your stores. Through candid conversations, they bridge the growing disconnect between corporate offices and frontlines—revealing why your best initiatives fail, what your teams actually need, and how to transform frustration into results. This is your unvarnished window into the realities that engagement surveys and sanitized store visits never show you.
Show more...
Management
Business
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What Corporate Needs to Hear About Onboarding
Dear Corporate... Love Stores | Engaging Retail Employees
1 hour 2 minutes 39 seconds
4 months ago
What Corporate Needs to Hear About Onboarding

Effective Retail Onboarding: Corporate's Role in Supporting New Store EmployeesWe explore the nuances of onboarding new hires in the retail sector, emphasizing the pivotal role corporate must play in supporting a seamless transition.

Discussions revolve around creating a welcoming and well-prepared environment for new employees, highlighting the importance of relevant and updated training modules that resonate with today's workforce.

The episode also addresses the need for on-the-floor training accompanied by team support, and how corporate can provide the necessary resources and flexibility to store managers.

Key takeaways include ensuring new hires feel valued from the get-go, the benefits of a personalized and engaging onboarding process, and the critical areas where corporate can enhance its support to make onboarding a more effective and human-centric experience.01:43 Challenges in Pre-boarding03:07 The Purpose of Onboarding04:16 Effective Onboarding Experiences06:57 The Importance of Culture in Onboarding13:08 Day One Essentials for New Hires19:20 Maintaining Engagement and Excitement25:34 Re-onboarding and Soft Skills Training31:58 The Making of a Good Leader32:40 Corporate Expectations for Onboarding33:42 Effective Onboarding Strategies34:40 Challenges in Onboarding Processes35:27 Corporate's Role in Onboarding37:38 Engaging Training Modules43:22 Respectful Communication and Customization54:57 On-the-Floor Training Importance01:00:22 Concluding Thoughts on Onboarding

Dear Corporate... Love Stores | Engaging Retail Employees
The podcast retail executives need to hear but rarely do. Hosted by CATO Creative's retail consultant Bekki Cait, and veteran store leader Matt Copeland, each episode brings you the unfiltered truth about what's really happening in your stores. Through candid conversations, they bridge the growing disconnect between corporate offices and frontlines—revealing why your best initiatives fail, what your teams actually need, and how to transform frustration into results. This is your unvarnished window into the realities that engagement surveys and sanitized store visits never show you.