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Dear Corporate... Love Stores | Engaging Retail Employees
CATO Creative
14 episodes
1 week ago
The podcast retail executives need to hear but rarely do. Hosted by CATO Creative's retail consultant Bekki Cait, and veteran store leader Matt Copeland, each episode brings you the unfiltered truth about what's really happening in your stores. Through candid conversations, they bridge the growing disconnect between corporate offices and frontlines—revealing why your best initiatives fail, what your teams actually need, and how to transform frustration into results. This is your unvarnished window into the realities that engagement surveys and sanitized store visits never show you.
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Management
Business
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All content for Dear Corporate... Love Stores | Engaging Retail Employees is the property of CATO Creative and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The podcast retail executives need to hear but rarely do. Hosted by CATO Creative's retail consultant Bekki Cait, and veteran store leader Matt Copeland, each episode brings you the unfiltered truth about what's really happening in your stores. Through candid conversations, they bridge the growing disconnect between corporate offices and frontlines—revealing why your best initiatives fail, what your teams actually need, and how to transform frustration into results. This is your unvarnished window into the realities that engagement surveys and sanitized store visits never show you.
Show more...
Management
Business
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Training ≠ Development (and PIPs Don't Work)
Dear Corporate... Love Stores | Engaging Retail Employees
55 minutes 15 seconds
3 weeks ago
Training ≠ Development (and PIPs Don't Work)

Let' get real about what development in retail actually looks like. Spoiler: it’s not another training module or a PIP.

We dig into the messy, human side of growth—why autonomy, trust, and coaching matter more than standardized programs.

We call out the high turnover trap, unpack how leadership missteps stall potential, and explore what meaningful development really takes on the floor.

From the stigma of PIPs to the tension between ambition and limited roles, we talk honestly about what works, what doesn’t, and why “real development” is one of the hardest—but most important—things retail leaders can do.

00:00 Introduction

00:46 Development and Growth in the Employee Lifecycle

04:13 The Role of Leaders in Employee Development

12:43 The Disconnect Between Training and Development

21:36 Self-Reflection and Honest Conversations in Leadership

28:16 The Purpose and Perception of PIPs

28:34 Universal Implementation of Development Plans

30:43 Addressing the Stigma of PIPs

31:13 Ambition vs. Available Positions in Retail

32:52 Impact of COVID on Retail Ambition

33:55 Identifying and Developing Potential Leaders

49:43 Real Development is Messy

50:49 Support Needed from Corporate55:01 Conclusion and Final Thoughts

Dear Corporate... Love Stores | Engaging Retail Employees
The podcast retail executives need to hear but rarely do. Hosted by CATO Creative's retail consultant Bekki Cait, and veteran store leader Matt Copeland, each episode brings you the unfiltered truth about what's really happening in your stores. Through candid conversations, they bridge the growing disconnect between corporate offices and frontlines—revealing why your best initiatives fail, what your teams actually need, and how to transform frustration into results. This is your unvarnished window into the realities that engagement surveys and sanitized store visits never show you.