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Dear Corporate... Love Stores | Engaging Retail Employees
CATO Creative
17 episodes
1 week ago
The podcast retail executives need to hear but rarely do. Hosted by CATO Creative's retail consultant Bekki Cait, and veteran store leader Matt Copeland, each episode brings you the unfiltered truth about what's really happening in your stores. Through candid conversations, they bridge the growing disconnect between corporate offices and frontlines—revealing why your best initiatives fail, what your teams actually need, and how to transform frustration into results. This is your unvarnished window into the realities that engagement surveys and sanitized store visits never show you.
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Management
Business
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All content for Dear Corporate... Love Stores | Engaging Retail Employees is the property of CATO Creative and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The podcast retail executives need to hear but rarely do. Hosted by CATO Creative's retail consultant Bekki Cait, and veteran store leader Matt Copeland, each episode brings you the unfiltered truth about what's really happening in your stores. Through candid conversations, they bridge the growing disconnect between corporate offices and frontlines—revealing why your best initiatives fail, what your teams actually need, and how to transform frustration into results. This is your unvarnished window into the realities that engagement surveys and sanitized store visits never show you.
Show more...
Management
Business
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The Corporate/Store Disconnect: Why Corporate and Store Teams Don’t See Eye to Eye
Dear Corporate... Love Stores | Engaging Retail Employees
48 minutes 30 seconds
6 months ago
The Corporate/Store Disconnect: Why Corporate and Store Teams Don’t See Eye to Eye

Finally, a real conversations about the Corporate-Store Disconnect in Retail in 2025.In this episode, Bekki Cait, a retail consultant, and Matt Copeland, a seasoned store manager, dive deep into the stark divide between corporate and store teams in the retail industry of 2025.

Despite advances in AI and technology, failed initiatives and mounting frustrations highlight a fundamental disconnect that costs retailers millions.

Join us as we unpack critical paradoxes like problematic communication systems, the mission vs. metrics dilemma, and brand protection vs. empowerment.

Learn how this disconnect stems from a lack of trust and psychological safety, threatening both financial success and human well-being in retail.

If you care about creating successful stores and happy customers, you don't want to miss this candid conversation.00:00 Introduction: The Corporate-Store Disconnect00:45 Dear Corporate & Store Leaders02:26 The Store Reality Gap10:51 Problematic Communications Systems20:26 The Mission vs. Metrics Paradox27:05 The Brand Protection vs. Empowerment Paradox30:58 Good Customer Service35:09 Authenticity and Team Morale38:06 The Trust and Safety Gap45:17 The Need for Psychological Safety46:31 Conclusion: Addressing the Disconnect

Dear Corporate... Love Stores | Engaging Retail Employees
The podcast retail executives need to hear but rarely do. Hosted by CATO Creative's retail consultant Bekki Cait, and veteran store leader Matt Copeland, each episode brings you the unfiltered truth about what's really happening in your stores. Through candid conversations, they bridge the growing disconnect between corporate offices and frontlines—revealing why your best initiatives fail, what your teams actually need, and how to transform frustration into results. This is your unvarnished window into the realities that engagement surveys and sanitized store visits never show you.