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Dear Corporate... Love Stores | Engaging Retail Employees
CATO Creative
17 episodes
1 week ago
The podcast retail executives need to hear but rarely do. Hosted by CATO Creative's retail consultant Bekki Cait, and veteran store leader Matt Copeland, each episode brings you the unfiltered truth about what's really happening in your stores. Through candid conversations, they bridge the growing disconnect between corporate offices and frontlines—revealing why your best initiatives fail, what your teams actually need, and how to transform frustration into results. This is your unvarnished window into the realities that engagement surveys and sanitized store visits never show you.
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Management
Business
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All content for Dear Corporate... Love Stores | Engaging Retail Employees is the property of CATO Creative and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The podcast retail executives need to hear but rarely do. Hosted by CATO Creative's retail consultant Bekki Cait, and veteran store leader Matt Copeland, each episode brings you the unfiltered truth about what's really happening in your stores. Through candid conversations, they bridge the growing disconnect between corporate offices and frontlines—revealing why your best initiatives fail, what your teams actually need, and how to transform frustration into results. This is your unvarnished window into the realities that engagement surveys and sanitized store visits never show you.
Show more...
Management
Business
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Retail's Interviewing & Hiring Process
Dear Corporate... Love Stores | Engaging Retail Employees
57 minutes 41 seconds
5 months ago
Retail's Interviewing & Hiring Process

Revamping the Retail Hiring ProcessIn this episode, the hosts explore major issues in the retail hiring process and challenge current practices.

They emphasize that the inefficiencies introduced by technology and lengthy bureaucratic procedures are deterring potential candidates and undermining corporate strategies.

The discussion includes the comparison between hiring for the company as it exists versus the company it aspires to be, with an eye toward improving the candidate experience.

The conversation touches on practical advice for making the hiring process faster and more human-centric, such as asking more meaningful interview questions and streamlining application methods.

They advocate for increased accountability among corporate teams and question why retail doesn't prioritize candidate experiences with the same urgency as customer experiences (even when the candidates are also customers).00:00 Introduction: Hiring for the Company We Want00:27 The Candidate Experience: From Job Ads to Applications02:26 Navigating the Application Process03:23 The Role of Technology in Hiring07:48 In-Person Applications and Legal Constraints12:30 Interview Preparation: Candidate and Manager Perspectives21:45 The Importance of Soft Skills in Hiring26:09 Evaluating Candidates Beyond Business Acumen28:33 Conducting Effective Interviews29:28 Behavioral Interviews: Overrated and Ineffective30:10 Personal Questions: Getting to Know the Candidate31:07 The Importance of Caring About People32:39 Retail Burnout: A Common Issue33:50 Creating a Positive Work Environment35:52 The Role of Vulnerability in Customer Service39:54 Hiring for Values and Community44:33 The Impact of Technology on Hiring47:06 Streamlining the Hiring Process53:53 Final Thoughts on Improving Candidate Experience

Dear Corporate... Love Stores | Engaging Retail Employees
The podcast retail executives need to hear but rarely do. Hosted by CATO Creative's retail consultant Bekki Cait, and veteran store leader Matt Copeland, each episode brings you the unfiltered truth about what's really happening in your stores. Through candid conversations, they bridge the growing disconnect between corporate offices and frontlines—revealing why your best initiatives fail, what your teams actually need, and how to transform frustration into results. This is your unvarnished window into the realities that engagement surveys and sanitized store visits never show you.