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Dear Corporate... Love Stores | Engaging Retail Employees
CATO Creative
17 episodes
1 week ago
The podcast retail executives need to hear but rarely do. Hosted by CATO Creative's retail consultant Bekki Cait, and veteran store leader Matt Copeland, each episode brings you the unfiltered truth about what's really happening in your stores. Through candid conversations, they bridge the growing disconnect between corporate offices and frontlines—revealing why your best initiatives fail, what your teams actually need, and how to transform frustration into results. This is your unvarnished window into the realities that engagement surveys and sanitized store visits never show you.
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Management
Business
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All content for Dear Corporate... Love Stores | Engaging Retail Employees is the property of CATO Creative and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The podcast retail executives need to hear but rarely do. Hosted by CATO Creative's retail consultant Bekki Cait, and veteran store leader Matt Copeland, each episode brings you the unfiltered truth about what's really happening in your stores. Through candid conversations, they bridge the growing disconnect between corporate offices and frontlines—revealing why your best initiatives fail, what your teams actually need, and how to transform frustration into results. This is your unvarnished window into the realities that engagement surveys and sanitized store visits never show you.
Show more...
Management
Business
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Retail Job Ads - Would You Apply?
Dear Corporate... Love Stores | Engaging Retail Employees
1 hour 4 minutes 28 seconds
5 months ago
Retail Job Ads - Would You Apply?

I mean... would you apply? In this episode, Bekki and Matt Copeland discuss the disconnect between how retail jobs are advertised versus the actual experience of working in retail.

They explore why vague and recycled job descriptions often attract poor-fit candidates, leading to high turnover and frustration for both employers and potential employees.

Bekki and Matt delve into the anatomy of ineffective job ads, dissect common red flag phrases, and offer actionable tips for retailers to create more honest and effective job postings.

Their conversation includes insights on the influence of company values, the importance of specific job requirements, and the impact of systemic legal and HR practices on the hiring process.

Listeners will gain a comprehensive understanding of how to transform their talent pipeline and reduce costly turnover.


00:00 Introduction: The Retail Job Posting Dilemma

01:42 Personal Experiences and Insights

02:36 The Disconnect in Job Descriptions

04:31 Legal and Corporate Influence on Job Ads

05:52 The Ego of Companies and Job Ads

12:08 The Anatomy of Ineffective Job Ads

29:37 Red Flag Phrases in Job Ads

34:14 The Chaos of Fast-Paced Retail

35:14 Competitive Pay: The Lowball Tactic

35:43 Wearing Many Hats: A Sign of Disorganization?

37:23 The Myth of Retail Chaos

39:02 The Grit Red Flag

41:53 The Importance of Honest Job Ads

43:50 Specificity in Job Ads: A Success Story

55:10 The Ecosystem of Job Ads

01:02:45 Final Thoughts and Call to Action

Dear Corporate... Love Stores | Engaging Retail Employees
The podcast retail executives need to hear but rarely do. Hosted by CATO Creative's retail consultant Bekki Cait, and veteran store leader Matt Copeland, each episode brings you the unfiltered truth about what's really happening in your stores. Through candid conversations, they bridge the growing disconnect between corporate offices and frontlines—revealing why your best initiatives fail, what your teams actually need, and how to transform frustration into results. This is your unvarnished window into the realities that engagement surveys and sanitized store visits never show you.