Problematic Communication Systems & Cycles: When More Communication Leads to Less Connection

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Dear Corporate... Love Stores | Engaging Retail Employees

CATO Creative

17 episodes

1 week ago

The podcast retail executives need to hear but rarely do. Hosted by CATO Creative's retail consultant Bekki Cait, and veteran store leader Matt Copeland, each episode brings you the unfiltered truth about what's really happening in your stores. Through candid conversations, they bridge the growing disconnect between corporate offices and frontlines—revealing why your best initiatives fail, what your teams actually need, and how to transform frustration into results. This is your unvarnished window into the realities that engagement surveys and sanitized store visits never show you.

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Management

Business

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Problematic Communication Systems & Cycles: When More Communication Leads to Less Connection

Dear Corporate... Love Stores | Engaging Retail Employees

56 minutes 12 seconds

6 months ago

Problematic Communication Systems & Cycles: When More Communication Leads to Less Connection

Store assuming it's an awareness issue...

In this eye-opening episode, Bekki Cait and veteran store leader Matt Copeland unpack why despite substantial investments in communication tools, store teams often feel more disconnected than ever.

Bekki and Matt explore the challenges store leaders face in balancing corporate directives with their core mission of running great stores.

They uncover why reactive communication campaigns frequently miss the mark and why genuine understanding matters more than the latest app or platform.

From problematic recognition programs to career growth misconceptions and company pride, this episode reveals the real issues behind falling employee engagement scores and offers practical solutions to bridge the gap.00:20 Why are we talking about this?01:30 The Store Manager Reality04:46 How Corporate Comms Feel in Stores05:30 The Breaking Point10:04 How Corporate Comms Backfire11:44 Engagement Survey Example: "I feel valued & recognized."13:34 Engagement Survey Example: "I can have a career here."14:05 Engagement Survey Example: "I feel proud of where I work."14:54 Reacting vs Understanding Engagement Surveys16:44 What Stores are Trying to Tell You About Recognition29:03 What Stores are Trying to Tell You About Career Opportunities35:18 What Stores are Trying to Tell You About Company Pride41:03 Operational Engagement: A Better Way