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Dear Corporate... Love Stores | Engaging Retail Employees
CATO Creative
17 episodes
1 week ago
The podcast retail executives need to hear but rarely do. Hosted by CATO Creative's retail consultant Bekki Cait, and veteran store leader Matt Copeland, each episode brings you the unfiltered truth about what's really happening in your stores. Through candid conversations, they bridge the growing disconnect between corporate offices and frontlines—revealing why your best initiatives fail, what your teams actually need, and how to transform frustration into results. This is your unvarnished window into the realities that engagement surveys and sanitized store visits never show you.
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Management
Business
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All content for Dear Corporate... Love Stores | Engaging Retail Employees is the property of CATO Creative and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The podcast retail executives need to hear but rarely do. Hosted by CATO Creative's retail consultant Bekki Cait, and veteran store leader Matt Copeland, each episode brings you the unfiltered truth about what's really happening in your stores. Through candid conversations, they bridge the growing disconnect between corporate offices and frontlines—revealing why your best initiatives fail, what your teams actually need, and how to transform frustration into results. This is your unvarnished window into the realities that engagement surveys and sanitized store visits never show you.
Show more...
Management
Business
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Holiday Hell (and Hope) in Retail
Dear Corporate... Love Stores | Engaging Retail Employees
1 hour 8 minutes 10 seconds
3 weeks ago
Holiday Hell (and Hope) in Retail

Surviving Holiday Retail: Chaos, Comp Goals, and Complicated Pajamas

The holidays are upon us, and we’re diving deep into what that means for retail teams.

Join us as we unravel the emotional labor of presenting a cheerful facade during the busiest time of the year, break down how success is measured post-holiday rush, and share some eyebrow-raising stories from the front lines.

We discuss how corporate decisions impact the day-to-day lives of store employees, why last-minute promo changes might not be the best idea, and why sometimes, it’s better to just trust your store leaders.

Grab your cocoa, get cozy, and let’s decode the holiday season chaos together!

00:00 The Holidays Are Coming

00:08 The Emotional Labor of Retail

01:10 Holiday Rush and Measuring Success

03:45 Challenges of Holiday Hiring

11:04 Operational Strategies for the Holiday Season

23:37 Corporate Decisions and Their Impact

35:14 Corporate Control and Last-Minute Changes

36:31 Balancing Work and Personal Life During Holidays

40:06 Emotional Labor in Retail

42:18 The Impact of Rapid Changes on Data and Sales

47:37 The Disconnect Between Corporate and Store Realities

48:33 The Importance of Direct Communication

57:26 Customer Experience vs. Corporate Directives

01:04:57 Post-Holiday Reflections and Improvements

Dear Corporate... Love Stores | Engaging Retail Employees
The podcast retail executives need to hear but rarely do. Hosted by CATO Creative's retail consultant Bekki Cait, and veteran store leader Matt Copeland, each episode brings you the unfiltered truth about what's really happening in your stores. Through candid conversations, they bridge the growing disconnect between corporate offices and frontlines—revealing why your best initiatives fail, what your teams actually need, and how to transform frustration into results. This is your unvarnished window into the realities that engagement surveys and sanitized store visits never show you.