Why is it that leaders still flinch when they hear the word “storytelling”? And why do comms teams so often find themselves fighting to prove it isn’t just fluff? In this episode of Dear Comms…, we sit down with Rachael Warner — comms trainer, writer, and founder of what she calls “zero-bullshit communications” — to unpack the myths, fears, and real opportunities around storytelling at work. Together, we’ll explore why storytelling still gets side-eyed in leadership circles, what a good narra...
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Why is it that leaders still flinch when they hear the word “storytelling”? And why do comms teams so often find themselves fighting to prove it isn’t just fluff? In this episode of Dear Comms…, we sit down with Rachael Warner — comms trainer, writer, and founder of what she calls “zero-bullshit communications” — to unpack the myths, fears, and real opportunities around storytelling at work. Together, we’ll explore why storytelling still gets side-eyed in leadership circles, what a good narra...
S2E3: The fine line between "need to know" and "oh no!"
Dear comms...
11 minutes
7 months ago
S2E3: The fine line between "need to know" and "oh no!"
Navigating a change maze? In this episode of Dear Comms…, we look at how you strike the balance between informed and overwhelmed. We explore the what’s in it for me, striking out jargon, and listening to your employees. John P Kotter article in Harvard Business Review: https://hbr.org/1995/05/leading-change-why-transformation-efforts-fail-2 Kotter’s 8 steps for leading change: https://www.kotterinc.com/methodology/8-steps/ Imogen Hitchcock and Amanda Pierce have a clear purp...
Dear comms...
Why is it that leaders still flinch when they hear the word “storytelling”? And why do comms teams so often find themselves fighting to prove it isn’t just fluff? In this episode of Dear Comms…, we sit down with Rachael Warner — comms trainer, writer, and founder of what she calls “zero-bullshit communications” — to unpack the myths, fears, and real opportunities around storytelling at work. Together, we’ll explore why storytelling still gets side-eyed in leadership circles, what a good narra...
