Krishna Kaliannan is the founder of Catalina Crunch, a better-for-you cereal and snack company he launched after being diagnosed with Type 1 diabetes.

what we chat about:

• Catalina Crunch has been ahead of the curve in the high-protein, low-sugar movement. Looking back, what inspired you to create a brand centered on functionality before it became such a dominant trend in the grocery aisle?
• What does it take to build that kind of trust and consistency with consumers in such a competitive category?
• With the launch of Catalina Crunch Protein Granola, what excites you most about this product, and how does it reflect where you see the future of functional foods heading?

IG catalinacrunch | us.catalinacrunch.com

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citrusdiaries.com | hello@citrusdiaries.com

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