Since their humble beginnings at the farmers markets of Austin, TX in 2009, GoodPop has become known for producing some of the cleanest, most innovative and most delicious frozen treats available on the market.

what we chat about:

• what were the early days of Good Pop like and how did its grassroots beginning shape the company’s values and growth?

• Scaling a brand with clean ingredients, organic sourcing, and no added sugar

• The mission behind the Good Food Collective

• How to navigate building a values-driven business while operating in the competitive world of CPG and large-scale retail

IG goodpop | goodpop.com | Good Food Collective

Jordan & I are back this week chatting about the most exciting happenings in the food & beverage world! Here’s a sneak peak of our convo:

• Design: Cracker Barrel rebrand & Billie x Chia Pet

• Strategy: YSL gifting influencers cherry pies & Blondery closing in public

• Food: Vermouth spritz & She’s the Sauce protein-ification

Find Me:

IG + TikTok citrusdiaries.studio

citrusdiaries.com | hello@citrusdiaries.com

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