🎙️ In this episode, I sit down with Kevin Weis, a Chicago-based coach who helps entrepreneurs scale their businesses “The Contrarian Way.” Kevin has worked with clients across 20+ niches, generating over $30 million in cash through a simple focus on message, funnel, and offer.
What struck me most about Kevin is how intentional he is — not just in coaching but in integrating his faith in Jesus into every part of his business. In a noisy industry where inflated wins and gimmicks are the norm, Kevin made a conscious decision to steer clear of hype or shady sales tactics — and he's still thriving.
Want to learn from a coach whose clients have generated $30M+ in revenue? This is your playbook.
🎧 What We Cover in This Episode:
- ✔️ Losing his fitness studio and the powerful story of starting over with his wife
- ✔️ Rebuilding identity through faith and anchoring his life on the Bible
- ✔️ Getting back into entrepreneurship and launching with purpose
- ✔️ Kevin’s personal business framework that’s helped him build every venture
- ✔️ The deep importance of “belonging” in business and leadership
- ✔️ Why affirmations alone don’t work — and what to do instead
- ✔️ Using short-form content the right way to grow your business
- ✔️ Why Kevin refuses to use gimmicks or shady marketing tricks
- ✔️ The truth about sales models — and choosing the one that fits your business
- ✔️ What selling a business taught Kevin about building and scaling
- ✔️ His “entrepreneurial why” and the personal reason behind exiting a business
- ✔️ The SEE system and Kevin’s surprisingly simple team structure
- ✔️ Doing business as a Christian — the line between values and compromise
- ✔️ A shocking sales call that drew tears — and the difference between persuasion and manipulation
- ✔️ Should we apply Jesus’ style of persuasion in the business world?
- ✔️ The uncomfortable truths about the online coaching industry
- ✔️ What Kevin hopes his kids will say about him when it’s all said and done
- ✔️ His powerful response to the question: “If God asked you to leave it all, would you?”
- ✔️ How Kevin wants to be remembered — legacy, faith, and a life of impact
⏱️ Timestamps:
- 00:00 – Introduction
- 02:02 – Losing his fitness studio with his wife and starting afresh
- 10:05 – Building identity on the Bible
- 12:06 – Returning to entrepreneurship
- 12:54 – Kevin’s winning framework for starting every business
- 18:12 – The concept of “belonging”
- 20:27 – Why affirmations alone are not enough
- 26:00 – Using short-form content effectively
- 32:00 – Why Kevin avoids gimmicks and unethical marketing
- 32:46 – Choosing the right sales model for your business
- 36:50 – Lessons from selling a business
- 41:15 – The entrepreneurial “why” behind selling
- 48:31 – The SEE system and Kevin’s team structure
- 50:49 – Building a business as a Christian
- 56:20 – The emotional sales call: manipulation vs persuasion
- 1:00:03 – Should we adopt Jesus’ way of persuasion?
- 1:05:02 – Harsh truths about the online coaching world
- 1:08:00 – What Kevin hopes his kids will say
- 1:12:35 – If God asked you to walk away from everything?
- 1:18:22 – How Kevin wants to be remembered
👥 Guest Resources:
🚀 JOIN THE SMART CLUB!
The Smart Club 3.0: 90-Day Digital Marketer Program is officially open! If you want to master a high-income skill in digital marketing — whether you're building a personal brand, upgrading your skill set, or switching careers — this is for you.
🎯 Book a FREE strategy call → https://club.arreybate.com
💌 JOIN OUR 21,000+ SMART FRIENDS!
If you're new here, welcome! Join 21,000+ Smart Friends who get my best weekly emails + updates every time a new episode drops.
📩 Sign up → https://arreybate.com
📲 Connect with Arrey Bate:
