On this episode of Deal Nation we're joined by Justin Silverio, founder of Invelo CRM and Open Letter Marketing. Justin shares his journey from accounting to real estate investing, starting with a $13,000 first flip that taught him the power of efficiency over manual labor. Discover how he pivoted from flipping to wholesaling after realizing he could make $40-50K in 5-8 hours versus spending hundreds of hours on renovations for similar profits.
Learn Justin's proven direct mail strategies that led him to launch Open Letter Marketing, and how tracking data across different seller segments can dramatically improve your response rates. He breaks down his omnichannel marketing approach, combining direct mail with text messaging to boost response rates from 0.5% to 9-10%. Justin also reveals the inspiration behind creating Invelo CRM - solving the fragmented software problem plaguing real estate investors who juggle multiple platforms. Get insights on effective lead follow-up systems, why 80-90% of deals come from follow-up, and how to avoid the "cash offer" messaging trap that turns prospects away.
"Consistency will outweigh anything else. You can send the worst marketing message that you want. If you are consistent, you'll get deals." - Justin Silverio
📩 Want to connect directly with Justin Silverio?
💬 Drop him a message at justin@inveloapp.com
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🔗 Check out Open Letter Marketing and Invelo here:
- https://openlettermarketing.com/
- https://inveloapp.com/
Follow Justin Silverio here:
Instagram - https://www.instagram.com/thebostoninvestor/
Linkedin - https://www.linkedin.com/in/justinsilverio/
