In this episode, we explore why most sales training programs fall short of delivering lasting impact. Anchored by the powerful quote, “If you can’t afford to do it right, then you can’t afford to do it over,” the discussion uncovers a common pitfall: organizations invest in initial training, see minimal results, and then repeat the same cycle without addressing the real problem.

It’s not that the training content is flawed, but that companies fail to embed it into their organizational DNA. The episode breaks down the often-overlooked elements essential for success: continuous reinforcement, process and CRM alignment, frontline manager enablement, consistent skill application tracking, safe practice environments, and strong coaching.

Drawing a compelling comparison to the NFL, the speaker highlights how in sports, learning is reinforced through practice, observation, and coaching—steps too often skipped in sales. The message is clear: to get real results, you must do it right the first time by making training a sustained, strategic effort.