Would you trust a doctor who prescribes chemo for every headache? Probably not. Yet in business, many sales reps act the same way, pushing their “one-size-fits-all” solution without understanding your real problem.

In this episode, we explore the difference between reps who prescribe “chemo for all headaches” versus those who take time to listen, ask questions, and uncover the real cure. You’ll learn why problem diagnosis is the foundation of trust, ROI, and long-term partnerships, and how leaders can ensure they’re working with problem-solvers, not just suppliers.