What makes teams elite isn’t talent — it’s alignment.
In this episode of the DeadThree Coaching Show, George breaks down one of the most misunderstood truths in leadership:
Teams rarely fail because they’re lazy. They fail because they’re misaligned.
Drawing lessons from Brian Gottlieb’s Beyond the Hammer, George explores how belief, purpose, and alignment form the foundation for execution — and how leaders can shift from controlling outcomes to influencing people.
You’ll hear why alignment and purpose are the glue that hold execution together, why meaning beats motion every time, and why great leaders spend more time coaching humans than managing tasks.
Inside This Episode
Three Actions to Take This Week
Key Takeaways
“People don’t burn out from hard work. They burn out from meaningless work.”“Teams don’t fail because they’re lazy. They fail because they’re misaligned.”
“Alignment isn’t control — it’s clarity in motion.”
“Leaders coach people. Managers manage tasks. Elite teams need both.”
Why It Matters
If your people don’t know why they’re working, the what won’t matter.
Alignment fuels clarity. Clarity drives execution. And execution builds belief.
When you lead with purpose, influence replaces pressure — and culture replaces chaos.
Ready to build an aligned, purpose-driven culture?
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What if the real reason people stay—or leave—has nothing to do with pay, perks, or projects… but everything to do with how they’re led?
In this episode of the DeadThree Coaching Show, George dives into one of the most powerful truths from Beyond the Hammer by Brian Gottlieb:
People don’t stay for the work. They stay for the leader.
When leadership is built on belief, care, and development—not control or transaction—it transforms everything. Your people stop “doing tasks” and start chasing greatness. Your culture shifts from obligation to ownership. And suddenly, your organization isn’t just productive—it’s alive.
George explores why belief is transferable, how great leaders leave echoes of belief long after meetings end, and why coaching people—not managing tasks—is the most urgent skill missing in leadership today.
Inside This Episode
Key Takeaways
“People don’t stay for what they do. They stay for how they’re led.”“Your leadership today becomes your culture tomorrow.”
“Belief is transferable. Doubt is, too.”
“Leaders are spending too much time managing tasks and not enough time coaching people.”
“The echoes of your leadership either build belief or spread whispers of doubt.”
Three Actions to Take This Week
Mic-Drop Moment
“Leadership is either building the echoes of belief or the whispers of doubt. Choose wisely.”
Because at the end of the day, leadership isn’t about control—it’s about conviction.
And when you lead with care, belief, and high standards, people don’t just stay… they thrive.
Ready to build a culture of belief, discipline, and elite performance?
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What separates a manager from a leader?
It’s not the title, the office, or the authority — it’s belief.
In this episode of the DeadThree Coaching Show, George unpacks one of the most powerful ideas from Beyond the Hammer by Brian Gottlieb: the greatest leaders don’t build through force — they build through belief. Real leadership is about seeing potential in people long before they see it in themselves and transferring that belief through your words, your actions, and your consistency.
This episode isn’t about motivational clichés or surface-level encouragement — it’s about building a culture of belief that fuels execution, ownership, and trust. When your team knows you believe in them, they’ll rise to the standard you set — not because they have to, but because they want to.
💡 Inside This Episode
🔑 Key Takeaways
“Leadership is the transfer of belief. People rise when they feel believed in.”“You can’t coach someone into greatness if you secretly doubt their ability to get there.”
“Encouragement is free — but the impact lasts forever.”
“Belief builds momentum. Doubt destroys it.”
“The strongest teams are built on conviction, not compliance.”
Three Actions to Take This Week
Because the best leaders don’t inspire through fear or authority — they lead through faith, conviction, and consistency.
When you start transferring belief, you stop managing and start multiplying.
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What if the missing ingredient in your team’s performance wasn’t accountability — but empathy?
In this episode of the DeadThree Coaching Show, George breaks down a leadership truth that many overlook: you can’t demand discipline from people who don’t first feel understood. Leaders who rush to enforce standards without connection end up managing compliance, not commitment.
Through personal reflections, sports analogies, and lessons from the SDC Playbook (Standards, Discipline, Consistency), George explores how empathy and accountability are not opposites — they’re partners. Empathy earns trust; trust fuels discipline; and discipline drives results.
This episode will challenge how you see your role as a leader — not as an enforcer, but as an example. Because if your people don’t believe you care, they’ll never care how much you know.
Inside This Episode
Key Takeaways
“You can’t demand discipline from people who don’t believe you care.”“Empathy isn’t weakness — it’s what gives discipline its power.”
“When your team feels seen, they’ll push themselves harder than you ever could.”
“Connection builds commitment. Commitment fuels consistency. Consistency wins.”
Three Actions to Take This Week
Because leadership isn’t about control. It’s about connection.
And when empathy meets discipline, teams stop working for you — and start working with you.
Ready to build a culture of empathy, accountability, and elite performance?
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What if the real measure of greatness wasn’t how high you rise — but how long you can keep showing up when no one’s watching?
In this episode of the DeadThree Coaching Show, we strip away the hype and get brutally honest about what greatness actually looks like in real life — the early mornings, the unseen hours, the boring repetition, the emotional fatigue. Because here’s the truth: greatness isn’t built in moments of motivation. It’s built in the quiet, exhausting, consistent work that no one celebrates.
You’ll hear why motivation is overrated and why discipline and consistency are the true differentiators of elite performers — in business, in sports, and in life. George shares stories and principles from his coaching and consulting work, reflecting on how leadership energy, commitment, and ownership are responsibilities — not moods.
This episode is a wake-up call for anyone who’s tired, overwhelmed, or ready to quit. It’s a reminder that fatigue isn’t failure — it’s proof that you’re doing something meaningful.
Inside This Episode
Key Takeaways
“Greatness isn’t built in bursts of motivation. It’s built in the boring, exhausting, repetitive work that no one claps for.”“You don’t rise to the level of your motivation — you fall to the level of your standards.”
“Fatigue isn’t failure. It’s the receipt for the work you’ve done.”
“If you only work when it’s convenient, you’ll never be great when it counts.”
Three Actions to Take This Week
Because greatness isn’t a moment. It’s a maintenance plan.
And every rep, every early morning, every late night — that’s where the real work lives.
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Own the Mission. Lead with Purpose. Win with Discipline.
Who Do You Want to Become?
How identity, humility, and disciplined action shape your path to real greatness.
This episode goes straight at a question most leaders avoid: Who are you becoming—on purpose? Not your title, not your goals, not your possessions. Your identity. Because until you define that, you’ll keep chasing outcomes that don’t change who you are.
Drawing from Ryan Holiday’s Ego Is the Enemy and DeadThree’s playbook, we break the pursuit of greatness into two non-negotiables: (1) Know who you want to be. (2) Know the path you’re willing to take. That second line matters—willing to take—because capability isn’t the limiter; willingness is.
We talk ego vs. humility. Ego hunts spotlight and shortcuts. Humility chooses process, feedback, unseen hours, and progress. One will make you loud. The other will make you great. This is where identity meets standards: if you say you want to be disciplined, encouraging, grounded, and consistent…your daily behaviors must prove it—today.
You’ll hear the athlete’s arc (freshmen want to play; seniors just want to win) and how that maps to leadership maturity: skip the press conference, get to the parade. Impact over image. Results over recognition.
Finally, we give you a minimalist framework you can act on this week: Identity before ambition. Define the person, then build the path—habits, repetitions, and decisions you’re willing to live with in the unseen hours. That’s how teams and people actually change.
Inside this episode
Key lessons (quotable)
Three challenges for the week
Quote to remember
“Ego chases approval; discipline chases progress.”Call to action
🎧 Listen now on your favorite app and share with a leader who needs this reset.
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📘 Tools + planner: deadthreecoaching.com
Own the Mission. Lead with Purpose. Win with Discipline.
Episode 115: “Don't Be the Reason They Quit”
What happens when the same kid, with the same talent and love for the game, goes from loving a sport one year… to hating it the next?
It’s rarely about the sport. It’s almost always about the coach.
In this episode of the DeadThree Coaching Show, we unpack the raw truth about leadership — that the person leading can either ignite passion or extinguish it. Whether on the court or in the boardroom, the same principle applies: a leader can make or break someone’s belief in themselves.
This isn’t just about sports. It’s about leadership at every level — in business, in teams, and in life. You’ll hear powerful reflections on how great coaches create confidence, ownership, and joy in their people, while poor leadership drains belief, motivation, and culture.
Through real stories and personal experiences, this episode challenges every leader, coach, and parent to ask:
“When people leave a conversation with me… do they feel lifted or drained?”Inside This Episode
Key Lesson
“People don’t quit sports, jobs, or teams — they quit leaders who kill belief.”Leaders and coaches have one responsibility above all else: to transfer belief.
When you believe in your people more than they believe in themselves, you don’t just build skill — you build confidence, ownership, and culture.
Quote to Remember
Key Takeaways
Three Challenges for the Week
Listen now on Spotify, Apple, or YouTube.
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Read more at: deadthreecoaching.com/blog
Own the Mission. Lead with Purpose. Win with Discipline.
Motivation Fades. Inspiration Doesn’t.
What if the reason you keep losing momentum isn’t discipline—or even motivation—but the kind of fuel you’re running on?
In this episode, I break down one of the biggest misconceptions in performance, leadership, and life: the idea that motivation is what moves us. The truth? Motivation burns out. Inspiration endures.
This isn’t another pep talk about working harder or staying positive. This is a mindset shift—a complete reframe of how you lead yourself and others when the fire starts to fade.
Because motivation might get you to the starting line…but inspiration is what gets you across the finish line.
I share stories and principles from my work with high-performing teams, coaching conversations with executives and athletes, and real moments of exhaustion that taught me what true inspiration actually feels like.
You’ll hear why hype and adrenaline never last, how inspired leaders sustain belief even when energy fades, and the difference between motivating people for a moment and inspiring them for a mission.
We’ll talk about:
Every leader eventually hits the wall. But the elite ones know this truth:
Motivation fades. Inspiration doesn’t.Key Takeaways
Every one of these lessons points back to one truth:
You don’t need more motivation—you need more meaning.
When you anchor your energy to belief, when your vision fuels your consistency, and when your purpose becomes your power—your results stop depending on how you feel.
So today, stop chasing motivation.
Start living inspired.
Three Actions to Take This Week
Quote to Remember
“Motivation plays on your emotions. Inspiration anchors in your purpose.”
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In this episode of the DeadThree Coaching Show, we confront one of the biggest barriers to growth — the permission trap.
Most people are sitting in the audience, waiting to be chosen. Waiting for validation. Waiting for someone to notice their effort, hand them the opportunity, and tell them it’s “their time.”
But here’s the truth: nobody’s coming. The spotlight isn’t handed out — it’s taken.
Drawing from powerful stories and real experiences, George challenges you to stop waiting for the right time, the right approval, or the perfect conditions — and to simply move.
This episode dives deep into the difference between humility and hesitation, between fear and courage, and between average and elite.
You’ll hear lessons inspired by leaders like Ben Newman, Ed Mylett, and Jesse Itzler, along with a vivid story of a motivational speaker holding up two books — one simple act that reveals the truth about action, confidence, and self-belief.
👉 Inside This Episode
🔥 Three Actions to Take Today
💬 Quote to Remember
“When your preparation is solid and your habits are tight, you don’t need permission. Your work becomes your validation.”In this episode of The DeadThree Coaching Show, we explore one of the most overlooked — yet defining — qualities of elite leadership: the ability to inspire instead of manipulate.
Too many leaders rely on pressure, titles, or authority to drive results. But true leadership? It’s not about forcing people to perform — it’s about inviting them to believe. It’s about inspiring ownership, purpose, and pride. When people feel seen, valued, and inspired, their performance doesn’t need to be managed… it becomes self-sustaining.
Drawing from recent DeadThree client experiences, sports analogies, and real-world leadership examples, this episode dives deep into the mindset shift that separates short-term managers from lifelong leaders.
👉 Inside this episode:
🔥 Three Actions to Take This Week:
Because leaders who manipulate may win the moment,
but leaders who inspire?
They win for a lifetime.
In this episode of the DeadThree Coaching Show, we unpack one of the most underestimated skills in leadership: awareness.
Too often, leaders believe their job is simply to make decisions. The truth? If you don’t understand yourself, your people, and your environment, every decision is just a guess.
We break awareness into three levels:
From Ed Mylett’s principle of transferring belief, to Danny Hurley’s crash course in emotional self-awareness, to lessons from Jocko Willink and legendary coach Don Meyer — this episode shows how the best leaders sharpen their radar.
👉 Inside this episode:
Because here’s the bottom line:
If you can’t read the room, the room will read you.
In this episode of the DeadThree Coaching Show, we go deeper than the typical “values on a wall” conversation. Values aren’t just inspirational words slapped on a mouse pad — they’re the standards you live, the non-negotiables that guide your actions, and the silent forces that either strengthen or erode your culture.
I share a personal story from my own community — about a man whose life embodied service, sacrifice, and togetherness without ever needing to announce it. His actions, not his words, made his values crystal clear. That contrast raises the tough question: are the values you claim really your core values—or are they just aspirational words you hope to live up to?
👉 Inside this episode:
We’ll finish with the challenge: identify your three to five true core values—the ones you refuse to waver on, the ones that define your team in every moment. Because at the end of the day, you don’t rise to the level of your aspirations. You fall to the level of your values.
Because remember: you get what you tolerate.
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In this episode of the DeadThree Coaching Show, we tackle a season every leader knows too well: when everything feels cloudy—direction, roles, priorities, energy. Clarity won’t magically appear. As Ed Mylett says, “clarity is the child of courage.” It’s your job as a leader to create it.
Pulling from Patrick Lencioni’s The Advantage, we break down the difference between smart organizations (strategy, tech, marketing, finance) and healthy organizations (low politics, low confusion, high morale, high productivity, low turnover)—and why most teams over-index on “smart” and ignore “healthy.”
👉 Inside this episode:
🔧 Try this this week:
Because when you create, overcommunicate, and reinforce clarity, you don’t just reduce confusion—you increase morale, productivity, and retention. And teams with clarity? They wake up inspired.
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In this special walking edition of the DeadThree Coaching Show, we kick off Q4 with a hard truth: goals alone aren’t enough. You can write them down, tape them to your wall, or even frame them — but without systems, standards, and daily execution, they’re just words on a page.
In this episode, I share exactly how I’m approaching Q4: building clarity, using AI as my accountability partner, and turning my goals into non-negotiable commitments. You’ll hear about my 9 quarterly goals, how I narrowed them to the one that matters most, and why execution beats strategy every single time.
👉 Inside this episode:
This isn’t about waiting for January 1st. It’s about showing up today — with clarity, with belief, and with execution that earns your results.
Because goals don’t win championships. Execution does.
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In this episode of the DeadThree Coaching Show, we get brutally honest about what most folks won’t say out loud: greatness is exhausting. It’s not built on hype or highlight reels—it’s paid for in the boring, repetitive, uncelebrated work you do when nobody’s clapping. We talk about why exhaustion is not a red flag but a receipt for the price you’re paying, how elite teams keep standards high when feelings get loud, and what leaders must do to carry the energy when the team is running on fumes. From the NOMA “best restaurant in the world” moment to NBA-season endurance, we unpack the habits, standards, and mindset that separate the 1% from everyone who just loves the idea of greatness.
👉 Inside this episode:
Three Action Items (do these this week)
Pull Quotes
Because most people love the idea of greatness. Elite teams accept the cost—and keep going.
In this episode of the DeadThree Coaching Show, we dig into the foundation of every elite team: trust that makes truth-telling safe. If someone on your team spots a problem, do they feel safe to say it out loud—or do they go quiet and hope it goes away? Using insights from Patrick Lencioni’s The Advantage, Seth Godin’s Tribes, and real-world leadership examples (including UConn’s Dan Hurley), we unpack why silence is costly and how leaders create environments where people can speak freely, fail safely, and still feel valued.
👉 What you’ll learn
⏱ Timestamps
💬 Pull quotes
🔧 Try this this week (Action Items)
📚 Referenced ideas
👥 Who this is for
Leaders, managers, coaches, founders, and team leads who want fewer politics, more clarity, higher morale, and faster execution.
🔗 Resources & Next Steps
Because when honesty is safe, trust rises—and when trust rises, results follow.
In this episode of the DeadThree Coaching Show, we break down one of the most overlooked tools in leadership: the words you choose.
Liz Wiseman reminds us in Multipliers: “Leaders must change the conversation. New words create new worlds.” The language you use every day either multiplies your people — building clarity, trust, and ownership — or it diminishes them, leaving confusion, low morale, and stalled progress.
From locker rooms to boardrooms, your words set the tone. Whether it’s the difference between “work for me” and “work with me,” or swapping “we can’t” for “here’s how we will,” leaders who are intentional with their language create cultures where belief and performance thrive.
👉 Inside this episode:
We’ll close with three action items you can use this week to audit your words, reframe your language, and build trust through intentional communication.
Because here’s the truth: your words don’t just describe your world — they create it.
In this episode of the DeadThree Coaching Show, we break down one of the most overlooked truths in leadership: energy isn’t about personality — it’s about responsibility.
Your people don’t just hear your words, they catch your energy. If you walk into the room burned out, disengaged, or negative, your team will mirror it. If you show up consistent, intentional, and energized — you fuel trust, clarity, and execution.
Drawing inspiration from Brendon Burchard’s High Performance Habits and the DeadThree Playbook, we explore why energy management is just as important as time management for leaders — and how discipline fuels consistent energy that drives results.
👉 Inside this episode:
We’ll close with three action items you can take this week to bring more energy to your team, protect your own recharge, and lead at a higher level.
Because make no mistake: your team is catching something from you. The only question is — what do you want them to catch?
Here’s the hard truth: most companies say they have values, but few actually live them. And when values are fake, forced, or just written on a wall without being lived out — people notice. The result? Broken trust, toxic culture, and teams who disengage or walk away.
In this episode, we tackle the values problem — why empty values destroy culture, how they erode trust, and what it looks like when leaders actually embody the values they preach.
What You’ll Learn in This Episode:
Three Actions to Take Today:
Values aren’t just words. They’re a daily choice — and if leaders don’t live them, no one else will.
Without crystal-clear shared goals, your team’s effort is scattered. And without clear roles, even the right goal becomes a mess to execute.
In this episode of the DeadThree Coaching Show, George breaks down why the most effective leaders protect two things at all costs:
You’ll learn why “chaos dressed up as ambition” kills momentum, how sports teams illustrate the power of role clarity, and the leadership mindset required to keep your team aligned, accountable, and engaged.
Three Actions to Take Today:
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