In this episode of Deadlines & Detours, Matthew sits down with Jamie Hughes, founder of Inncreate, to explore the realities of digital transformation, the power of personal branding, and the evolving role of social media — particularly LinkedIn.
They discuss:
Why personal branding outperforms company pages
How AI can spark creativity but also flatten originality
Why do you have to climb the Cringe Mountain to grow online
Lessons from Blockbuster and BlackBerry on ignoring digital change
Why people and communication matter more than technology in innovation
How to keep momentum alive when projects hit a slump
It’s a lively conversation that mixes practical marketing tips with bigger lessons about authenticity, creativity, and what it really takes to innovate.
Links & Resources
Courtney Johnson (Cringe Mountain originator)
Jamie Hughes
📧 jamiehughes@inncreate.co.uk