Welcome back to Deadlines & Detours — the podcast where we explore the real, human stories behind digital transformation.
This week, Matt sits down with Morten Næss, Chief Product & Innovation Officer at Bluestone PIM and Admissions Lead at the MACH Alliance — to talk about nerdy beginnings, smart tech, and the next evolution of AI and product information management.
Together they dive into:
The wild journey from Commodore 64s to cloud-native architecture
How Bluestone PIM grew from Norway to powering global giants like H&M and Sainsbury’s
What “PIM” really means (and why it matters)
Why AI is more than hype — and how it’s reshaping everything from eCommerce to how we work
The difference between Machine Learning, LLMs, and Agents
How to actually prompt for prompting (yes, that’s a thing — and it’s genius)
What the future of work, code, and creativity looks like when we can just talk to our software
Morten also shares his personal side — from music gear and photography to the advice he ignored that could’ve made him a Bitcoin millionaire.
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