In this season of the Day One podcast – Insights Room 101, our hosts are Hannah Mann and Abigail Stuart, founders of Day-One Strategy. In Room 101, a guest describes three of their worst insight industry pet peeves and aims to lock one of them away forever in Room 101, much like the popular British TV show. Our guest on this episode is Lisa Courtade, who is currently Executive Director of Commercial Insights and Analytics at Organon. Lisa joined Organon for the opportunity to build a new team with the power to leverage the full suite of insight capabilities to understand and deliver on unmet needs in women's health. Lisa has been called an innovative disruptor and a change agent for challenging the status quo and harnessing emerging technologies and data. Along with the behavioural sciences, Lisa has a lifelong passion for improving the lives of patients, leading teams for Merck, Sanofi-Aventis and Pharmacia/Pfizer. Lisa is Ex-Officio Director and Past Chair of the Insights Association and serves on the Marketing Research Institute International and University of Georgia's Masters in Marketing Research and a long-time member of the Healthcare Business Woman's Association, having served many years as a National Board Director, lead for career development and as the first global research director. Lisa joins us on The Day One podcast to share what things in the industry she’d like to see banished to Room 101 forever. The main pet peeves Lisa describes are: the idea that there is only one right way to do things, the language around buyer and vendor, and archaic definitions in market research for primary and secondary. Lisa provides meaningful criticism during our conversation, and we hope you enjoy it. Listen to the full episode to find out which one got banished to Room 101 forever.