Based on the novel and entertaining format of Room 101, the only podcast where researchers learn what is "hot" and what is "not" in the world of market insight. Brought to you by research and insight agency - Day One Strategy.
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Based on the novel and entertaining format of Room 101, the only podcast where researchers learn what is "hot" and what is "not" in the world of market insight. Brought to you by research and insight agency - Day One Strategy.
James Wycherley - TRANSFORMING ORGANISATIONAL PERFORMANCE THROUGH CUSTOMER INSIGHTS
Day One Podcast
43 minutes 57 seconds
3 years ago
James Wycherley - TRANSFORMING ORGANISATIONAL PERFORMANCE THROUGH CUSTOMER INSIGHTS
The Day One podcast – Insights Room 101 is hosted by Hannah Mann. Guests coming on the show describe three of their worst professional pet peeves and aim to convince Hannah to bin one of them away forever in Room 101, much like the popular British TV show. Our guest on this episode is James Wycherley, an expert on Insight strategy and Insight team transformation and author of the new book, Transforming Insight: the 42 secrets of successful corporate Insight teams. James joins us on the Room 101 podcast to share what things in the industry he’d like to see banished in Room 101 forever. The main pet peeves James describes are: naming conventions for things like “market research teams”; research briefs or data analysis; and thinking of “commerciality” as a dirty word. James provides meaningful criticism during our conversation, and we hope you enjoy it. Listen to the full episode to find out which one got banished to Room 101 forever.
Day One Podcast
Based on the novel and entertaining format of Room 101, the only podcast where researchers learn what is "hot" and what is "not" in the world of market insight. Brought to you by research and insight agency - Day One Strategy.
