Paul Rappaport enjoyed a storied thirty-three-year career at Columbia Records, where he was instrumental in the careers of everyone from Bob Dylan to Bruce Springsteen, Pink Floyd to The Rolling Stones, Elvis Costello to Billy Joel, Judas Priest to Alice In Chains, and many, many more. The music business from the late 60s through the 90s was an exciting time that mirrored the music and the musicians making it. It was also a time of new and creative ideas on how to market this groundbreaking cultural phenomenon. Eccentric characters were everywhere, and often the managers, promoters, disc jockeys, and record company staff were just as big a show as the performers themselves.