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Most leaders think a simple “I’m sorry” is enough to repair broken trust. But you know that's not really enough. Real trust isn’t rebuilt with words—it’s rebuilt with actions. In this video, I break down the strategy behind how leaders can truly restore trust after a misstep. Because when trust is broken, you don’t just reset the relationship—you break the trust loop that connects you to your team. And if you want to fix that loop, it starts with full accountability.
If you’ve ever said, “That wasn’t my intention,” or “I didn’t mean it that way,” this video is for you. Because intention doesn’t rebuild trust—action does.
Chapters:
00:00 You messed up, didn't you?
01:05 Meet Dr. David Burkus
01:26 Own the mistake fully/Apology Structure
02:43 Apologize and mean it. Your team will sense an empty gesture.
03:27 Allow open monitoring of your actions.
05:12 Follow through on your commitments.
//ABOUT DAVID
One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.
He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.
A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.
//SPEAKING
Like what you heard? Find more on David's speaking page (and find out about bringing him to your company or event) at https://davidburkus.com/keynote-speaker/
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